We know the active sports industry inside and out-and we're passionate about improving it.

That's why we've turned a high-tech, innovative timing and tracking system into a low-cost, simple solution that instantly captures, manages and communicates meaningful performance data. 

We deliver a better experience for everyone. Spectators, athletes, participants, supporters, coaches, trainers, event organizers and sponsors have unrivaled access to unlimited information. From schools and health clubs to elite global events-IPICO Sports is changing the way the world views sports. 

Paula Radcliffe wins the Women's Great South Run 2008